Partnership Policy (Affiliations, advertising, collaborations) – RakeRadar.com
RakeRadar.com is an informational and review service covering online casinos, payments, bonuses and games. To keep the site running (hosting, testing, tools, editorial work), we use cooperation models that may include affiliate links, advertising campaigns and partnerships.
This policy has one job: to tell you clearly how partnerships work, what that means for the content on the site, and where we draw the line. No PR fog.
In short: we may earn from clicks and sign-ups, but we don’t “sell” ratings. If an operator is weak – we say it’s weak. If it’s good – we’ll say that too. A partnership has no right to change reality.
1) What does “partnership” mean on RakeRadar.com?
A partnership means that RakeRadar.com may receive compensation if a user clicks a link, registers, makes a deposit or takes another action with a third party (e.g. a casino operator, a payment provider). Compensation may take the form of:
- affiliate commission (CPA, revenue share, hybrid),
- advertising fees for exposure (e.g. placement),
- sponsored collaborations (labelled as sponsored where they apply to specific content).
This is standard for comparison and review sites. What matters most is how we set it up: transparently and with reader safety as the priority.
2) Affiliate links – how does it work in practice?
Some links on the site may be affiliate links. This means that if you click and take an action with a partner, we may receive a commission – at no extra cost to you (usually). An affiliate link does not give us access to your banking details or your casino account. We receive billing statistics as part of the affiliate program.
In many articles you will find links to topical pages, e.g. payments, bonuses, casino reviews. Not every link is an affiliate link, but some may be.
3) How we earn, and how we do NOT earn
We may earn from:
- affiliate commissions (after a click and user action),
- advertising campaigns and placements,
- sponsored content (if any appears – it will be clearly labelled).
We do not earn from:
- selling positive ratings “for money”,
- removing negative opinions without grounds (more: disclaimer and contact),
- selling your personal data as a “mailing list”.
If a sponsored publication ever appears, it will be clearly indicated in the content.
4) How do partnerships affect rankings and ordering?
Rankings and “Top” lists may take various factors into account: payout quality, transparency of terms and conditions, UX, payment methods, game availability, operator reputation, KYC policy, and risk signals. At the same time, in business practice, some operators may be our partners, and some may not.
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Important: partnership may influence whether a given operator appears in the listing at all (because we have a link and tracking capability), but it should not influence our honest assessment and description of friction (cashout, KYC, bonus terms).
Fair compromise: if two casinos are of similar quality, in practice the one with better offer availability, better market support, or with which we have a formal partnership may appear higher. But if one is clearly worse or has red flags – partnership does not save it.
5) How do we protect review independence?
To avoid “reviews to order”, we stick to several hard rules:
Separation of editorial and commercial activities
Editorial content is created according to our principles and standards. The partner department can suggest topics (e.g., growing interest in payments), but it does not write the verdict.
No guarantee of a positive review
A partner does not receive a guarantee that the review will be positive. If something is weak (bonuses, terms, payouts, support), it is described directly.
Updates and corrections
If an operator changes terms (bonuses, payouts, KYC, limits), we update the content. This works both ways: positive and negative. We describe the correction submission rules on the page: Complaints / corrections / takedown policy (or an analogous URL in your structure).
6) Sponsored materials – how will they be marked?
If we publish sponsored material or paid partnership content, it will be marked in a way that is clear to the user (e.g., “partnership”, “sponsored”, “advertisement”). In sponsored material, we still maintain standards of reliability and do not promise results or “guaranteed wins”.
7) Ads, banners and “non-standard blocks” on the site
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The website may display promotional blocks, CTA buttons, and comparison elements. Some of these may lead to partners. We make sure that advertising elements do not masquerade as independent information and do not mislead users.
If you see something that you think looks misleading, you can report it via: contact.
8) Responsible Gambling and User Protection
Even though we have partnerships, we still believe that gambling should be treated as a form of entertainment, not a way to make money. In many of our articles, we remind readers about limits, risks, and a responsible approach. If you need support or want to learn how to reduce risk, see: responsible gambling.
9) Data, Tracking, and Affiliation – What Do We Collect?
As part of our partnerships, we may use tracking links to attribute clicks to our website. This is standard practice in affiliate marketing. You can find details about cookies, analytics, and technologies (e.g., Cloudflare, IP geolocation, click identifiers) in:
If you block cookies or tracking, the affiliate link may not be properly attributed for billing purposes – this does not affect your use of the website, but it may affect whether we receive a commission.
10) For Partners: How to Contact Us?
If you represent an operator, payment provider, or other entity and would like to propose a collaboration, contact us via: contact. In your message, please include:
- company name and website,
- scope of cooperation (affiliate marketing/advertising/content),
- countries/markets and campaign goals,
- contact person’s details.
We don’t promise exposure “just for partnership.” First, we look at the fundamentals: reputation, transparency of terms, payouts, KYC, and compliance with responsible gaming rules.
If you want us to recommend your brand: ensure transparent terms, fast payouts, clear bonus conditions, and decent support. Marketing can bring a player once. Quality will keep them coming back.